Strengthen your brand with private label coatings
Your private label, your growth
Many paint manufacturers balance their own brands with private label. For retailers, that creates conflict: you invest in a supplier that may also compete with you on the same shelf. Nowocoat Wholesale is a private label paint manufacturer in Denmark and Sweden, producing coatings exclusively for retail partners. No own brands, no double strategy. Only your assortment, your growth.
This focus means you get full access to our know-how, our formulations and our packaging solutions, without restrictions. You can build a category with long-term security, knowing your supplier is committed to your success alone.
A broad assortment from one supplier
Our production covers the entire range of coatings relevant for retail. We supply indoor wall and ceiling paints in matt, semi-matt and gloss, including ecolabel paints that combine performance and packaging compliance. For exterior categories we manufacture façade paints, masonry coatings and roof finishes with strong durability in harsh Nordic conditions.
We are also a major producer of wood protection and outdoor oils, available as transparent, semi-transparent or opaque versions, in both water- and solvent-based technologies. For garden and furniture care we offer PU, hardwax and natural oils designed for longevity and easy maintenance.
Beyond paints and oils, our assortment includes epoxy floor coatings for garages, workshops and heavy-duty applications, façade impregnations that make surfaces water-repellent yet breathable, and a full range of leather care products such as cleaners, balms and sprays.
Competitive,
compliant and ready for the future
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How we work with you
Creating a private label is a partnership. From the first assortment mapping to ongoing category optimization, our process is designed to make your launch smooth, compliant and commercially strong.
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Built-in compliance
For central-warehouse retail, compliance is both a requirement and a risk factor. A missing certificate, a delayed ecolabel approval or a wrong label can derail an entire season. That is why compliance is part of our setup from day one.
We offer ecolabel indoor paints where both performance and packaging meet the highest standards, ensuring transparent comparability across brands. Our packaging lines are set up for recycled plastic buckets from 0.125 to 20 litres, reducing virgin plastic and supporting sustainability scoring. Relevant products carry the CE mark, and we continuously develop hazard-free formulations ahead of new EU rules.
All assortments come with audit-ready documentation: SDS, ecolabel files and test reports. This ensures you are prepared for retailer audits and regulatory checks without delays or surprises.
Performance that meets the highest standards
Ready for a change?
Creating retail value
Selecting a supplier is never just about the lowest unit price. The hidden costs of poor availability, compliance gaps or missed deadlines can exceed the margin of an entire product line. With Nowocoat you secure:
- On-shelf availability and OTIF performance that protects your category margin.
- Assortment architecture that drives sales, with clear good/better/best positioning, pack sizes
aligned with consumer behaviour, and season logic tailored to your market. - Agility in formulation, label and packaging changes, always backed by updated documentation.
- True partnership, where development follows your category strategy, not our brand agenda.
Agile and resilient local production
Nowocoat Wholesale operates dual production sites in Denmark and Sweden. For our customers this setup translates into short decision lines, reliable lead times and a safety net if one site is down. Dual production also secures capacity for seasonal peaks and supports agile changes when assortment adjustments are needed.
Our logistics are designed to fit central warehouses: one SKU – one pallet simplicity, reliable OTIF deliveries and packaging formats optimised for handling efficiency. Whether you need small batches for a new SKU or high-volume runs for peak season, we adapt capacity to your needs.
