It’s nearly 20 years since Jan Pedersen placed his first order with the company that is now known as Nowocoat. Today, the collaboration is stronger than ever. That’s far from coincidental. The only difference is that Jan now runs Jakitek, which since 2007 has specialized in roof coating, insulation solutions, algae removal, and facade cleaning.
“There’s nothing that beats the quality, and their service is in a league of its own. If anything comes up, it gets resolved immediately. That means everything in our industry,” says Jan Pedersen.
Jan highlights both ongoing product development and strong personal relationships as reasons for the long-standing partnership: “We’ve always been able to count on Nowocoat. We’ve worked together for nearly two decades, and there’s a reason for that. In an industry where it can be tempting to go for cheaper solutions, we’ve chosen to stick with Nowocoat because it pays off in the long run.”
For Jakitek, reliable products and expert guidance are essential. And according to Jan, that’s exactly what Nowocoat has delivered year after year: “They’ve been our go-to partner on many projects, providing both trusted products and valuable advice. They understand our business, and that makes a big difference.”
The partnership is built on mutual respect, continuous sparring, and a shared goal of delivering durable solutions to customers. Jan has no doubt about the road ahead: “Of course we’ll continue. It’s worked for almost 20 years, and it’s only getting stronger.”

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