We pave the way

Nowocoat Industrial continued its positive development and significantly improved both revenue and profit in 2025 while also strengthening its organisation. Customers’ focus on resource consumption and environmental impact has become an important driving force.

At Nowocoat, we have been saying the same thing in the industry for years: professional roof coating is about more than aesthetics. When concrete roof tiles are properly cleaned and surface-treated, it protects the roof against weather exposure and deterioration. This view is now supported by a new analysis from the Danish Technological Institute.

On Wednesday, March 4, 2026, we opened the doors at Nowocoat in Kolding and welcomed professional customers and partners from across the industry to this year’s House Fair.

At Nowocoat, Coating the Future is more than a tagline – it is how we approach our work every day. In 2025, we took important steps to strengthen our foundation, scale our capabilities and deliver even greater value to our customers – without compromising who we are.

Achieving certifications like the Nordic Swan Ecolabel and the EU Ecolabel means meeting extremely high demands, not only for the products environmental impact, but also for performance, packaging, raw materials, and even marketing.

It’s nearly 20 years since Jan Pedersen placed his first order with the company that is now known as Nowocoat.

Over the past year, the team at Nowocoat has undergone an exciting transformation, during which we have refined our appearance, product names, product structure and labels.

We’ve been diligently working to prepare our new marketing materials. We are thrilled with the results. We can’t wait for you to start using them!

Waterland Private Equity invests in Nowocoat comes onboard as major shareholder with an 85% stake.

As the first Danish paints and coatings company, Nowocoat has achieved international certification from DNV in relation to the UN Sustainable Development Goals. Our work with SDGs 3, 8 and 12 is an integrated part of our management system and is supported by our ISO 9001 and ISO 14001 certifications.